Cellular concrete is a lightweight building material. It has several benefits, as it is cheap, time-efficient, and requires lesser manpower for construction purposes than the traditional construction material. It can be easily placed by pump or gravity for rapid installation. It can absorb shock waves and has high freeze-thaw resistance. It can be easily formed on-sight and has low water absorption and permeability.
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It is lightweight, durable, non-corrosive, permanent, and stable to use. It levels by itself and provides 100% compaction to fill spaces entirely without any shrinkage. MarketsandMarkets projects that the global cellular concrete market size will grow from USD 337.6 million in 2015 to USD 449.8 million by 2020, at a CAGR of 5.9%. The cellular concrete market by application is segmented as building materials, concrete pipes, void fillings, road sub bases, roof insulation, bridge abutment, and other (geotechnical application and ornamentation). The end-use market of cellular concrete includes residential buildings, commercial buildings, infrastructure, and others (agriculture, mining, and utility).
The key players in the cellular concrete market are Saint Gobain (France), Xella Group (Germany), Cellucrete (U.S.), Cematrix (Canada), Litebuilt (Australia), Laston Italiana S.P.A (Italy), Cellular Concrete Technologies (U.S.), Aerix Industries (U.S.), ACICO (Kuwait), Shirke (India), Broco Industries (Indonesia), and Aircrete Europe (Netherlands). These players have adopted various strategies to expand their global presence and increase their market share. Supply contract, joint ventures, Mergers & acquisitions, expansions, investments, and new product launches are some of the major strategies adopted by players to achieve growth in the cellular concrete market.
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The growth of the cellular concrete market was influenced by supply contract from June 2011 to July 2015. The year 2015 has experienced a large number of supply contracts by top players in the market. New product launch and expansion also formed an essential part of their strategies, which led to the flow of considerable income within the company. Agreement, supply contract, and joint ventures were the key strategies adopted by the companies in the last four years to gain a considerable market share and focus on core operations of the business.
Xella Group (Germany) brand Ytong launched a product named PP 4. Cematrix (North America) wholly owned subsidiary CEMATRIX (Canada) Inc. has received a contract for infrastructure projects in Canada and U.S. Aircrete and TBS (Netherlands), and ACICO (Kuwait) signed a contractual agreement with Radisson (UAE)
Companies such as Xella Group (Germany), Cematrix (North America), and ACICO (Kuwait) were the key players adopting the strategies of supply contract and mergers and acquisitions to increase the reach of their offerings, improve their production capacity, and establish focus on core operations. Companies are aiming to serve the market efficiently by investing in manufacturing facilities and acquiring distribution centers in the fast-growing markets.
